person drawing out a website design to drive direct bookings in a competitive market for hoteliers through the utilisation of hotel website forms

Hotels hewing to the latest website design trends can deliver an excellent customer experience that converts casual browsers into paying guests. When hotel website design reflects a brand’s look and feel, searchers get a solid first impression from the first click. Web design trends give hoteliers new tools to highlight property features and set guests’ expectations.

NB: This is an article from Travelboom

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While speed and security will forever top the must-have features of a hotel’s website design, incorporating current hotel website design trends, like Artificial Intelligence, scrolling elements, and smart content, can help any brand stand out from the crowd.

Be sure to follow these hotel website design trends in 2024:

1. User-Centric Design Principles

User experience web design trends aren’t going anywhere, especially for the hospitality industry. Clean, clutter-free website interfaces should offer enough information to answer guests’ questions without overwhelming them. Focusing on necessary visual elements and forgoing the extras that offer little value creates a clear path for guests to book their room or learn more about the resort’s offerings. Strategically placed white space guides visitors to the hotel’s logo or booking form, and navigation menus allow anyone to explore the property, frustration-free.

2. Mobile-First Design

Mobile-friendly features are necessary for capturing traffic searching vacation destinations on phones or tablets, but current website design trends are shifting this philosophy from ‘responsive’ to ‘mobile-first.’ Instead of adapting a site designed for desktop users, web developers are considering mobile users first, designing for the smallest screens and then scaling up. Prioritizing the small-screen experience ensures navigation is seamless for mobile users—who make up a large share of online bookings—without losing the impact on larger screens. This mobile-first approach results in website designs that resemble apps, featuring intuitive navigation, large touch targets, and adequately sized images.

3. Inclusive and Accessible Web Design Trends

Accessibility is an essential aspect of hotel website designs, making guests’ booking processes easier and opening the property to a broader audience. Web design trends for accessibility include incorporating color contrast, keyboard navigation, screen reader compatibility, voice search optimization, and translation technology that improve the experience for all users, with and without access challenges. A hotel prioritizing an inclusive design captures a wider audience and communicates a socially responsible stance that attracts new guests.

4. AI-Powered Customer Service

Improvements to Artificial Intelligence (AI) have led the way for bot-powered customer service, one of the top website design trends for this year. Hotels with limited resources are making room for Artificial Intelligence-powered chatbots and virtual assistants within the website’s home pages. Including bots on a website’s interface allows customers to ask questions and receive quick, accurate responses 24/7, and when a staff member is needed, the conversation can be handed off to a human with little interruption.

Read the full article at Travelboom