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This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?