mirai

The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name

In the hands of the right professionals, paid campaigns are a valuable resource that can be optimised to return a much higher ROAS than other channels

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels

There is a general consensus that a good room upselling strategy brings a lot of value to the hotel. We summarise it in four points:

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches