mirai

google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

Understanding the Value Proposition of Paid and Free Google Hotels

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

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computer screen with the word distribution reflecting importance of a strategic hotel distribution strategy

Upcoming Challenges in Hotel Distribution That May Interest You

2023 is still quite uncertain. Analyze your current distribution and make sure it is agile. Enhance your direct channels and take control of your prices

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image of person using laptop to make a hotel direct booking reflecting importance of metasearch and it's growing contribution to direct revenue

Growing Contribution of Metasearch to Direct Revenue

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

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broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

How Much Are You Losing By Not Controlling Your Hotel Price

How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?

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businesses and homes are all reachable in a connected way for hotels if they really invested time in data driven commercial distribution strategies

A Handbook on Hotel Distribution in the 21st Century

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

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increasing coins under monopoly hotel pieces reflecting why it is so important hotels further embrace ancillary revenue opportunities to drive greater profit

Net ADR: The Most Important KPI You Should Pay Attention To

A rigorous net ADR analysis, that also takes into account discounts and all types of costs, is a core competency every revenue manager should have

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Hotel Digital Marketing Funnels How to Bring Them Together mirai YouTube Thumbnail

Hotel Digital Marketing Funnels: How to Bring Them Together?

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

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Hotel Digital Marketing Where Does Mid and Upper Funnel Fit In mirai YouTube Thumbnail

Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

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Digital Marketing Lower Funnel What Is It and Why Important mirai YouTube Thumbnail

Hotel Digital Marketing Lower Funnel: What Is It and Why Important?

What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

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hotel digital marketing 101 episode 1 video thumbnail mirai recording

You Might Have Built It, But Will They Book? Digital Marketing 101

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

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