mirai

What Booking.com Was Doing to Gain Market Share During Lockdown
We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

Are You Planning to Include a Payment Gateway in Direct Sales Channel?
The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)
This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)
By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

How to Maintain or Increase Your Direct Sales Quota Post Pandemic
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Why Direct Selling is Experiencing its Sweetest Moment
Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

Google Free Booking Links – Less Theory, The Hotel Results Are In !!
It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

Mirai Adds Bitcoin and Other Cryptocurrencies as Payment Methods
The use of cryptocurrencies has skyrocketed in recent years and millions of people have already created a wallet in which to treasure their Bitcoin

Google Hotel Ads adds Children to its Occupancy Filter
The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

Free Booking Links in Google Hotel Ads, What Does it Actually Mean?
Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations