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Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two