mirai

image with ice berg reflecting the potential impacts of ignoring your hotel price competitiveness in discussion with pablo sanchez of mirai

The Potential Impacts of Ignoring Your Hotel Price Competitiveness

In this discussion we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness

Read more

How controlling your hotel pricing could increase bookings by 34% mirai video discussion thumbnail

How Controlling Your Hotel Pricing Could Increase Bookings by 34%

Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings

Read more

a see saw with loyalty and hotel adr on either side reflecting the imbalance between the two

No, Loyalty Does Not Increase ADR, But It’s Still Worth It

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

Read more

lego character looking in panic reflecting how a hoteliers should be concerned about the new digital markets act

Reasons To Be Concerned About New Digital Markets Act

We aim to provide valuable insights into what the new Digital Markets Act means to hoteliers and its possible implications

Read more

google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

5 Tools in Your Hotel Google Profile to Increase Your Direct Sales

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

Read more

tripadvisor on a mobile phone

This is How Tripadvisor Net Commission Per Stay Model Works

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

Read more

hotel distribution seven deadly sins article image by mirai taking inspiration from a drawing by Antonio Manetti depicting hell as described by Dante

The Seven Deadly Sins of Distribution

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

Read more

trivago metasearch hotel listing and new free booking links offering

All You Need to Know About Trivago’s New Free Booking Links

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

Read more

booking.com name in neon lights

The Reasons Why Customers Use Booking.com (And So Do I)

Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”

Read more

broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

OTA Visibility Boosters: The True Cost is More Than You Think

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

Read more