mirai

Hotel Digital Marketing Where Does Mid and Upper Funnel Fit In mirai YouTube Thumbnail

Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?

In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

Read more

Digital Marketing Lower Funnel What Is It and Why Important mirai YouTube Thumbnail

Hotel Digital Marketing Lower Funnel: What Is It and Why Important?

What is the lower funnel, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment

Read more

hotel digital marketing 101 episode 1 video thumbnail mirai recording

You Might Have Built It, But Will They Book? Digital Marketing 101

You have a hotel, you have a website but does anyone know about it beyond your listing on OTAs, this is where Digital Marketing comes in

Read more

rate parity is over mirai article image

Parity is Over: Define New Pricing Strategy with Booking and Expedia

Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs

Read more

booking.com are one of many otas who charge hotels fees

Booking.com’s Shift to Merchant Model and How Hotels Can Compete

The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

Read more

hurdles reflecting the self inflicted challenges for hotels to convert direct sales

Three Hurdles to Direct Sales

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

Read more

lightbulb with image of a brain inside reflecting the possible need for hoteliers to overhaul the definition of revenue management

Understand And Make The Most of Your Demand Data

When analysing direct sales, don’t overlook the booking request data you receive, both the total requests and the requests you’re unable to fulfil

Read more

microsoft bing hotel price ads mirai article image

Bing Hotel Price Ads, a New Showcase for Your Direct Sales

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name

Read more

money with rope tied in a knot reflecting importance to manage your marketing budget effectively

Why Setting a Fixed Budget for Paid Campaigns is Damaging

In the hands of the right professionals, paid campaigns are a valuable resource that can be optimised to return a much higher ROAS than other channels

Read more

image of mirai article about trivago and improvement to cpa and cancellations taken into account netcpa

Trivago Improves CPA With Cancellations Taken Into Account (Net CPA)

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions

Read more