money with rope tied in a knot reflecting possible damage of fixed budgets to hotel paid campaigns

Why Setting a Fixed Budget for Paid Campaigns is Damaging

In the hands of the right professionals, paid campaigns are a valuable resource that can be optimised to return a much higher ROAS than other channels

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image of mirai article about trivago and improvement to cpa and cancellations taken into account netcpa

Trivago Improves CPA With Cancellations Taken Into Account (Net CPA)

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions

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video thumbnail of coffee time chat with javier delgado of mirai about the need for hotels to evolve fast or suffer in the future

Hotels Must Evolve Fast – It Will Be a Tough Future Otherwise

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

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mirai article image about making your Eco-Sustainable Hotel Stand Out on Google and Booking.com

Make Your Eco-Sustainable Hotel Stand Out on Google and Booking.com

Since the end of summer 2021, Google has begun to identify eco-sustainable hotels and Google Travel users can already see information about these hotels

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increasing coins under monopoly hotel pieces reflecting why it is so important hotels further embrace ancillary revenue opportunities to drive greater profit

The Increase in Revenue of a Good Room Upselling Strategy

There is a general consensus that a good room upselling strategy brings a lot of value to the hotel. We summarise it in four points:

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mirai image relating to booking.com introducing native ads

Booking.com Introduces “Native Ads”

This is probably the most interesting part, as native ads are mostly intended for destination searches (“hotels in Boston”) and not branded searches

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tripadvisor on a mobile phone

Tripadvisor Plus New Reward Model, Everything You Need to Know

Tripadvisor is the first big, relevant and global player in the online travel industry that dares to charge the user as its main revenue stream

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mirai article image detect hotel direct sales opportunities

How to Improve Your Hotel Distribution, Direct Sales and Your Results.

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

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mirai onlinetravel hotel flight image

Mirai Incorporates The “Flight + Hotel” Technology From Onlinetravel

At mirai we incorporate flight+hotel sales into our BI technology as an additional section so you can include or exclude these types of sales from reports

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mirai article image Google Hotel Ads: Much Anticipated “check-in date” Multiplier Now Live

Google Hotel Ads: Anticipated “check-in date” Multiplier Now Available

The new multiplier on Google Hotel Ads means you can adjust your bid for a specific point in time and make decisions based on occupation and expected demand

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