metasearch
Which OTAs Cause the Worst Price Undercuts in Your Region?
It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain
Google Hotel Ads Testing New Local Three-Pack Entry Point
This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads
5 Must Have Hotel Marketing Channels in an Economic Downturn
Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand
Growing Contribution of Metasearch to Direct Revenue
Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today
All You Need to Know About Tripadvisor Sponsored Placements
Before you decide about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate
How to Improve Your Hotel’s Ranking on TripAdvisor?
We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition
Google Hotel Ads – Everything You Need to Know
The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place
A Handbook on Hotel Distribution in the 21st Century
We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy
How Does Google Hotel Ads Work?
In order to maximise conversion and revenue without spending too much, keep in mind the following Google Hotel Ads best practices
There is No Single “Magic” Distribution Channel
Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability