metasearch

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

Before you decide about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate

We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy