Why “Set It & Forget It” Doesn’t Work for Hotel Metasearch

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do

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What Are the Benefits of Hotel Metasearch?

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

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trivago metasearch hotel listing and new free booking links offering

All You Need to Know About Trivago’s New Free Booking Links

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

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the words online booking on a computer keyboard reflecting importance to hotels of perfecting the craft of a high converting website

13 Ways to Attract More Direct Bookings for Your Hotel

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

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Unlock New Revenue Streams With Effective Channel Management

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.

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Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

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google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

Understanding the Value Proposition of Paid and Free Google Hotels

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

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two people tugging on money reflecting the parity issue exists on metasearch not just otas

Which OTAs Cause the Worst Price Undercuts in Your Region?

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

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Google Hotel Ads Testing New Local Three-Pack Entry Point

This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads

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5 Must Have Hotel Marketing Channels in an Economic Downturn

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

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