Bing Hotel Price Ads, a New Showcase for Your Direct Sales
Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name
How Do You ‘Own Your Hotel Search Results’ in 2022?
Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?
Hotel Distribution Jungle: New Distribution Models, NFT & Metaverse
Besides the traditional OTAs, there are new business models arising that are making the hotel distribution landscape even more complex
Parity Under Control? Are You Monitoring the Right Price Sources?
Hoteliers can no longer simply rely on the old way of monitoring parity – you need to be keeping track of rates on metasearch too
Top Metasearch Websites to Sell and Increase Occupancy
There are several options when it comes to metasearch engines. The following list contains some of the top companies your hotel should consider working with
You’ve Heard of Metasearch But Can You Explain It?
As metasearch continues to accelerate now is the time for hoteliers to invest in understanding the operation and benefits metasearch offers
Managing Metasearch as Part of Your Hotel Marketing Strategy
Metasearch is a very important part of your overall marketing mix. It helps increase online reach and can help to increase your hotel direct bookings
How To Be #1 in The World on Tripadvisor
The most well known review site in this industry is Tripadvisor, and, naturally, all hotels want to get the best possible reviews and comments
9 Effective Rules for Building Your Property Brand and Online Presence
Guests should feel immersed in your property from the moment they first discover your online presence. Aim to entice, excite, and inspire with each image
Intraday Bidding for Metasearch: Everything Hotels Need to Know
Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch