metasearch
The Evolving Role of a Hotel Channel Manager
Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch
Metasearch is Not Just Effective But Increasingly Efficient
In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape
![broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding](https://revenue-hub.com/wp-content/uploads/2021/10/losing-revenue-1.77.jpg)
Rethinking Metasearch Budgets After Google Removes CPA Bidding
Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising
![google browser on a laptop reflecting importance to hotels of understanding the google hotel ads bid update and how it will impact their campaigns](https://revenue-hub.com/wp-content/uploads/2023/11/google-browser-on-a-laptop-1.77-scaled.jpg)
Google Hotel Ads Bid Strategies Update: Hotel Campaigns Impact?
With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies
Dive into the Nitty Gritty of Metasearch Marketing
Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations
![coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales](https://revenue-hub.com/wp-content/uploads/2023/03/price-money-revenue-1.77.jpg)
Spend on Commissions or Invest in Your Direct Sales?
The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*
![google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa](https://revenue-hub.com/wp-content/uploads/2021/10/metasearch-google-hotels.jpg)
Google Kills Metasearch Commission Bidding (CPA): What Next?
The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful
![trivago logo for mirai article about their new net cpa on consumption offering](https://revenue-hub.com/wp-content/uploads/2023/07/trivago-summer-trends-1.77.png)
Trivago Introduces its New Net CPA on Consumption
The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return
How is Your TripAdvisor Ranking Calculated and How to Improve It
To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors
![images of hotels on the hopper app reflecting why hotels should consider it as a legit source for reviews](https://revenue-hub.com/wp-content/uploads/2023/11/hopper-app-image-1.77.jpg)
Hopper Reviews: Is it Legit for Hotels?
Hopper hotel reviews are presented as ‘user ratings’ and your hotel is shown to all Hopper users who are searching for accommodation in your area