metasearch

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors

Hopper hotel reviews are presented as ‘user ratings’ and your hotel is shown to all Hopper users who are searching for accommodation in your area

Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels

Metasearch is an invaluable tool for hotels aiming to generate direct bookings and position themselves in front of travelers at the moment of booking

We explain what metasearch is, explore different channels, provide some best practice tips and explain why it’s essential for hotel success