metasearch

Dive into the Nitty Gritty of Metasearch Marketing

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

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coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales

Spend on Commissions or Invest in Your Direct Sales?

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

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google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

Google Kills Metasearch Commission Bidding (CPA): What Next?

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

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trivago logo for mirai article about their new net cpa on consumption offering

Trivago Introduces its New Net CPA on Consumption

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

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How is Your TripAdvisor Ranking Calculated and How to Improve It

To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors

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images of hotels on the hopper app reflecting why hotels should consider it as a legit source for reviews

Hopper Reviews: Is it Legit for Hotels?

Hopper hotel reviews are presented as ‘user ratings’ and your hotel is shown to all Hopper users who are searching for accommodation in your area

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Tripadvisor Launches New Enhanced Marketing Text

Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages

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trivago metasearch hotel listing and new free booking links offering

Trivago Free Booking Links: How They Work and Benefits

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

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trivago logo for mirai article about their new net cpa on consumption offering

How to use Trivago Book & Go

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels

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Game Changing Benefits of Hotel Metasearch Marketing

Metasearch is an invaluable tool for hotels aiming to generate direct bookings and position themselves in front of travelers at the moment of booking

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