Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

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google written on a laptop key reflecting the value to hotels of their google profile to increase direct sales

Understanding the Value Proposition of Paid and Free Google Hotels

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

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two people tugging on money reflecting the parity issue exists on metasearch not just otas

Which OTAs Cause the Worst Price Undercuts in Your Region?

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

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Google Hotel Ads Testing New Local Three-Pack Entry Point

This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads

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5 Must Have Hotel Marketing Channels in an Economic Downturn

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

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image of person using laptop to make a hotel booking reflecting importance of metasearch and it's growing contribution to direct revenue

Growing Contribution of Metasearch to Direct Revenue

Any source of traffic that generates 13% of total direct revenue is a must in your online marketing mix, and that’s what metasearch is today

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All You Need to Know About Tripadvisor Sponsored Placements

Before you decide about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate

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How to Improve Your Hotel’s Ranking on TripAdvisor?

We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition

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Google Hotel Ads – Everything You Need to Know

The Hotel Details Card will also show a price comparison using Google Hotel Ads which give the user all their available booking options in one place

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businesses and homes are all reachable in a connected way for hotels if they really invested time understanding distribution in the 21st century and this advice will help them

A Handbook on Hotel Distribution in the 21st Century

We review some of the main channel partners, their role and the extent to which we should use each of them to best implement our distribution strategy

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