metasearch
How to Maintain or Increase Your Direct Sales Quota Post Pandemic
Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.
A New Way to Look at Your Hotel Marketing Campaigns
Marketing should understand where the gaps in occupancy and segments lie and work backwards to create plans to fill those gaps
Tripadvisor Plus: How Will it Work?
Opinions on TripAdvisor Plus seem fairly unanimous that it is a sound strategy on the part of the platform especially during this economic crisis
Google Travel Adds Vacation Rentals Alongside Hotels in Search Results
But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs
Tripadvisors’ New Netflix Style Subscription: Tripadvisor Plus
No one has tackled the travel subscription market at scale and TripAdvisor is almost uniquely placed to do this. They have the potential to have real impact
Metasearch: The Rate Parity Battleground for 2021
Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch
A Deep Dive Into Metasearch
Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines
How to Maximize the Impact of Google’s Free Booking Links
If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic
Google Free Booking Links – Less Theory, The Hotel Results Are In !!
It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements
Answers to Every Question You’ve Ever Had About Google Hotel Ads
Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads