metasearch

Price Parity Monitoring & Why Your Hotel Metasearch Needs It

While other metasearch solutions can take a week to alert a price parity issue, this is the only real time metasearch disparity monitoring tool

Read more

Learning About Hotel Metasearch Bid Modifiers

Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs

Read more

All About Metasearch Management

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

Read more

Making Metasearch Work For You

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

Read more

words search engine marketing on a blue piece of paper posing the question sem vs metasearch marketing

SEM vs Metasearch Marketing: 10 Strategies For Hoteliers To Try

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

Read more

What You Need To Know About Metasearch

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

Read more

5 Benefits of Using Metasearch to Advertise Your Hotel

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

Read more

millennial on a laptop possibly booking a hotel

What Is Hotel Metasearch Marketing?

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

Read more

Metasearch: What In The World Are You Waiting For?

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

Read more

The Role of Metasearch in Pandemic Recovery

Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.

Read more