metasearch

man trying to navigate a path through question marks in the way hotels need to better understand the factors that affect the results of their metasearch campaigns

What Factors Affect the Results of Your Metasearch Campaigns? (Pt2)

You now have the full picture for diagnosing how good your metasearch strategy is, and what you have to do to maximize your results.

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How To Optimize Metasearch Bids For Direct Bookings

Approaching metasearch with the expectation of stretching your budget across every aspect of your bid modifiers may not yield the desired results

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post it notes with sales funnel and marketing stages

The Six Levels of the Google Hotels Funnel

In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

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The Opportunity Cost of Metasearch

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

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How Metasearch Marketing Can Help Your Hotel

If you’re not owning your space in metasearch, you’re giving guaranteed bookings right to the OTAs, costing you money and future revenue

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Google’s Hotel Page Makeover: DMA Compliance and Implications

Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels

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The Most Profitable Marketing Channels for Hotels

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

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The Evolving Role of a Hotel Channel Manager

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch

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Metasearch is Not Just Effective But Increasingly Efficient

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

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broken piggy bank reflecting hotels need to evaluate their metasearch budgets as a response to google removing cpa bidding

Rethinking Metasearch Budgets After Google Removes CPA Bidding

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

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