metasearch

Because direct bookings with a free booking link come at no cost, hoteliers also save on paying commissions for bookings previously received through an OTA

Since Google launches Free Booking Links, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations

This article explains a number of different tools available to you through your hotel’s profile in Google Hotels that you probably haven’t heard about

Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time

This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.

It’s easy to think once you’ve set up the connection with your metasearch partner and your rates are being displayed that there’s nothing left to do

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

Increasing direct bookings requires cleverness and creativity, but is well worth it to own your guest data and earn more revenue!

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.