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Google has emphasized they will ease the process of onboarding new partners while ensuring the trust of the links displayed is of utmost importance to them

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

These next few months will be critical to ensure you have a great summer of revenue recovery – but you need to put your strategy into action now

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

When someone clicks on your hotel ad and they’re redirected to your site, they’ve most likely already filtered making them a highly qualified lead

In the search giant’s pursuit to offer more relevant results to its users, Google announced that Passage Ranking is live for English queries in the U.S

While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data