google

pablo delgado of mirai talking about google hotel products and their dominant position

Google Hotel Products Evolve! Who Will be Winners and Losers?

We talk specifically about Google, how it has evolved a number of its products and how they can be of real value to hotels in a risk free way

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The Rise of Display Ads in the World of Meta

By focusing on optimized ads spend across metasearch channels, hotels can expand reach to a broader demographic and drive direct bookings

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What is Google Pay Per Stay and How Can it Help Your Hotel?

This pay per stay bidding strategy allows partners to pay only when the guest stay has actually occurred, removing any risk of cancellation for the partner

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Recovery Hotel Marketing: Unique Selling Proposition and Google My Business

We know there’s a lot to consider as you open your property! Here are some pointers on your unique selling proposition and updating your Google My Business

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The Importance of Flexible Rates …. Google adds Filter in Hotel Ads

Despite the existing uncertainty, non-refundable rates are again growing in June doubling, up to 10%, the numbers of previous months

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How To Use Google Ads Auction Insights Reports To Uncover Your Comps

You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response

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Top 5 Things You Need to Know Now in Hotel Digital Marketing (June)

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

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Why Crisis Will Increase Google Dominance in Hospitality Industry

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

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Google New Page Experience Update and Core Vitals

Last week Google Webmaster Central Blog announced the introduction of a new page experience signal which will be used to rank web pages in the future

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Google Reviews are Back: How Does This Affect my Hotel?

During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations

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