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suitcases as hotels anticipate guests returning in 2021

8 Top Travel Trends Hotels Must Act on to Capture Demand in 2021

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

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Google Launches Free Data Tools to Understand Travel Demand

Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions

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google travel insights improve after vaccinations

Pay per Stay; Is it the Right Model for my Hotel?

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign

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How Revenue Managers Can Become Indispensable

How Revenue Managers Can Become Indispensable

Dori puts forward his views on why it’s even more important in the current climate that Revenue Managers must make themselves indispensable

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man piling coins up shows how google pay per stay can add demand and revenue to hotels

Get Most out of Google Hotel Ads Without Wasting your Marketing Budget

Hotels who have not moved to Google Pay Per Stay (PPS) offering are missing huge opportunity to capture demand without risking their cash flow

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How To Make the Most of the Black Friday Weekend

Early insights into Black Friday in 2020 indicate large increases in volume this year. Amazon Prime Day saw significant increases from 2019

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Google Analytics 4 for Hotels: New Version or New Tool?

If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool

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Building Your Hotel’s Digital Presence with Google My Business

Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

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google hotel ads

Getting the Most Out of Google Hotel Ads: The Top 15 Check-List

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

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Changes to BERT and Google Search Results: How you can prepare

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

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