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Google Adds Photos to Hotel Ads

Google is back at it, adding another vital feature to results in its Hotel Ads product to help users decide where to book: pictures of the rooms

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The Future of Search Engine Results

Google’s goal is to bring users more relevant search results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result

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Bracing for the Future in a Google First World

Google will continue to want as many players advertising on its platform. OTAs and metasearch sites will need to adapt and evolve. It just means the industry is playing the game by Google’s rules

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Google My Business Reviews Directly Correlate to Your Hotel’s Conversion Rate

So, your hotel has a substantial number of reviews and a great star rating, now what? Reply! Enterprise businesses are hovering around a 10% reply rate

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No cookies? No problem. What’s Next for AdTech

From a practical standpoint, the elimination of 3rd party cookies creates challenges for targeting, tracking, and reporting in online advertising as we work today

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How To Set Up Your Hotel Google Maps API Key

Why do I require a Google Maps API key? And how do I get one? Both are great questions! You’ll need an API key if you want to have a Google Map on your website where the IFrame is not enough

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New Google Updates Part 2: Advertiser Experience

Google has been expanding its audience targeting for search and YouTube. Now, the traditional audience options of affinity and in-market segments can be leveraged to fine-tune the marketing mix

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New Google Updates Part 1: The User Experience

Are we seeing the next big thing in search engine marketing with 20:20 vision? For now, we will have to wait and see if these gradual changes are the building blocks for something bigger from Google

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6 ‘Google My Business’ Elements That Increase Conversions

The potential power of a Google My Business listing is undeniable. While the tool is free, it does take an investment of time to optimize GMB’s features. It is, however, certainly a worthwhile pursuit

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5 Reasons Why Your Hotel Should Have a Google My Business Listing

Your hotel website might not even be updated for a mobile-friendly interface, but your Google My Business listing will still provide guests with easy access to your hotel’s description

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