google

Why Crisis Will Increase Google Dominance in Hospitality Industry

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

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Google New Page Experience Update and Core Vitals

Last week Google Webmaster Central Blog announced the introduction of a new page experience signal which will be used to rank web pages in the future

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Google Reviews are Back: How Does This Affect my Hotel?

During insecure times, information is key. Whether Google, TripAdvisor, or any other reviews site, communication is vital to reassure and set expectations

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Why Google Property Promotion Ads are Boon to Direct Sales and Threat to OTA’s

With Property Promotion Ads, Google continues to build an advertising system that combines several products: the aforementioned Ads, Hotel Ads and PPA

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Tips & Trends For Display Remarketing (DRM) During Coronavirus

Trends in DRM may not be what you’d think. Though marketers have touted the record low advertising costs, DRM may be one channel where that’s not the case

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What are Google Property Promotion Ads and How do They Work?

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

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Google and Facebook Ads Credit Update for Hotels

When Google announced they would be providing $340 million in Google Ads credits for SMBs, advertisers and businesses were anxious to know if they would be eligible

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Marketing Your Hotel Through Action Bars and Google Hotel Ads

If you don’t have one, now is a good time to include an action bar on your website. They should have the right image or colour, snappy copy that gets your message across and a clear call to action

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Should I Consider Resuming my Google Ads and Meta Campaigns?

In addition to pure profitability, there are other advantages to having active Ads campaigns, probably unknown to many, and perhaps important to some hotels

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Google Travel Search Is Unrecognizable as Advertising Dries Up

With travel ads largely missing from Google Search, the silver lining is that organic links from the likes of Tripadvisor, Booking.com, and Expedia are newly visible right below the “fold” on desktop

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