While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact
Online Travel Agencies’ complaints about Google are sounding very similar to the complains that travel suppliers (hotels and airlines) have expressed towards OTAs in the past.
Google has quietly upped its hotel and travel search capabilities with a new travel portal. This allows users to search for flights, hotels and more from a full-fledged travel site.
Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]
In an unintended duet, the CEOs of TripAdvisor and Expedia Group separately talked this week about how Google’s increasing practice of directing search traffic towards its own travel businesses has […]