google

Book on Google vs. Google Hotel Ads

Understanding Book on Google is important as some booking engines that offer this connection may suggest that opting into this channel removes need to run a CPC campaign with Google Hotel Ads

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Podcast: Distribution Strategy, OTAs and Google

Podcast: Distribution Strategy, OTAs and Google

In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.

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Google to List Total Prices

Google has added taxes and fees to its hotel searches as part of a series of new features, allowing consumers to see both ‘nightly price’ and ‘nightly total’.

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Google – Your Hotel’s New Worst Best Friend?

Google is likely to expand its foothold on the travel industry, either by acquisitions or by bringing competitors to the edge of irrelevance. The trend is unlikely to revert, so it’s time hoteliers wake up

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Why Google’s “BERT” Algorithm Update is a Win For Hotel Direct Bookings

While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact

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OTAs Blaming Google Will Not Lead to Disruptive Innovation

Online Travel Agencies’ complaints about Google are sounding very similar to the complains that travel suppliers (hotels and airlines) have expressed towards OTAs in the past.

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What’s Happening with Google

It’s crucial for you to invest in your 2020 marketing budget. Hotel ads are a necessity! Email and social media marketing, too. Finally, make sure your Google My Business profile is fully up to date.

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Google Eyes: More and More Travelers Are Looking to Google

Google has quietly upped its hotel and travel search capabilities with a new travel portal. This allows users to search for flights, hotels and more from a full-fledged travel site.

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Understanding Google Analytics to Drive Direct Conversions

Understanding Google Analytics to Drive Direct Conversions

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! NB: […]

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Google Travel Gains Levy Pain at TripAdvisor and Expedia

In an unintended duet, the CEOs of TripAdvisor and Expedia Group separately talked this week about how Google’s increasing practice of directing search traffic towards its own travel businesses has […]

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