Google Travel Insights – A Closer Look at Travel Demand & Trends

While 2021 might not be the boom we were hoping for, Google has stepped up to the challenge to help the hotel industry with what they know best – data

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Google My Business for Hotels: 7 Ways to Optimise Your Listing

Listing a hotel on Google My Business is easier than baking a cake. Here’s a step-by-step guide on how you can register your hotel on Google

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man at a computer looking tired, could be a hotel revenue manager

Google May be The Key to Protecting Your Revenue Role

With insights across the property and deep revenue understanding, you are ideally placed to work with marketing and implement the right Google strategy

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Set Up These Custom Alerts In Google Analytics

Google uses its AI to point out anomalies to their users. Using these, with the custom alerts you set up to monitor the metrics, are a recipe for success

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Top 5 Things You Need to Know Now in Hotel Digital Marketing

It’s key to stay up to date with latest hotel digital marketing trends. From Search to Social Media and Design, here are top 5 things you need to know

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January Digital News: Google My Business and Facebook New Features

We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram

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Get Your Hotel Ready for Google Analytics 4

Google Analytics 4 comes into play and this is definitely big news for all of us, because the way GA tracks and treats data is different

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suitcases as hotels anticipate guests returning in 2021

8 Top Travel Trends Hotels Must Act on to Capture Demand in 2021

If optimism turns into reality, hotels could see the first signs of leisure guests to capture, followed later in the year 2022 by business travelers

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Google Launches Free Data Tools to Understand Travel Demand

Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions

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google travel insights improve after vaccinations

Pay per Stay; Is it the Right Model for my Hotel?

In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign

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