google

Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book

You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]

Launched last year, free hotel booking links will now show up on the Search results page and Google Maps helping travel partners extend their reach

We’ve covered a handful of do’s and don’ts, but there are a few other items that you should avoid when optimizing your Google Business Profile

With all these new features and updates, it looks like Google is going to provide users with a highly intuitive experience on the search engine

Getting the GMB basics right is very important so let’s look at a powerful way to drive bookings to your restaurant by adding a ‘Reserve a table’ button

The travel sector is beginning to show recovery signs. There are two free Google tools within Travel Insights that provide rich data and actionable insights

Lets now get into the key Google updates in Q2 for your business to be adapt with the latest and plan strategically to stay relevant and visible on search

We go into a bit more detail on Google Analytics 4 and how the change to cookieless tracking might impact your hotel’s digital marketing efforts