google

Does Airbnb Really Need to Join Google’s New Vacation Rental Business?

When Google debuted its new four-pack stack of vacation rentals in Google Search, a feature that’s a gateway to Google’s travel page, notably absent from the mix of usual participants was Airbnb

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Airbnb Listings Spotted on Google Hotel Ads

While searching for properties on Google Hotel Ads, one of our analysts noticed a familiar logo in an unfamiliar place — Airbnb with a metasearch listing in line with OTAs and […]

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Bidding On Your Own Brand Name In Google Ads

By bidding on your branded name you are taking advantage of cheap, valuable real estate, taking control on how your hotel is presented on Google, and likely to take direct bookings back from OTAs.

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Google Destination Search Update Brings Promoted Hotels to Prominence

Google has updated its Destination Search layout after the initial reintroduction of Promoted Hotels. This update has big implications for the future of Promoted Hotels and their value to advertisers.

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Google Reintroduces Promoted Hotels to Hotel Search

After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search.

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3 Ways To Use Google Analytics And Find Customer Booking Behavior

Curious to know which package booked well last year, who is the most profitable guest, or why bookings are down? Google Analytics uncovers insights surrounding your website visitors.

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Google My Business for Hotels: 9 Ways to Optimize Your Listing

Anyone can answer questions on your Google My Business listing. Therefore, it’s best to frequently review your listing and make sure potential guests are seeing the correct answers

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Analysis of Google’s Room Booking Module and Its Impact on Direct Sales

We should not ignore possible “cannibalisation” between Room Booking Module and Hotel Ads. We have no data on this, but it’s something that might well exist.

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Google Signals Its Vacation Rental Ambitions

Google is making a push to professionalize and increase its portfolio of vacation rental offerings, and that means enlisting property managers, and entering into new partnerships.

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The Simple Google Analytics Guide for Hoteliers

Invest the short time you have for Google Analytics in the mentioned datasets and you’ll start to build an idea of how your website is performing and what needs to be done to improve direct bookings

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