attractive picture of a sandos resort hotel can be used in google ads to increase demand

Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

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Amazon Blocking Google FLoC Could Seriously Weaken Fledgling System

Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser

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image of princess grand bavaro resort used in mirai article about capturing more demand using google hotel ads

Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

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Google Hotel Free Booking Links – OTA Freedom or Competition?

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

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man being led by carrots reflecting the value to hotels of driving direct sales rather than relying on OTAs

How to Maintain or Increase Your Direct Sales Quota Post Pandemic

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

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Google Travel Adds Vacation Rentals Alongside Hotels in Search Results

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs

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Is Your Website Well-Positioned for the New Google Page Experience?

Google announced that they are updating their ranking metrics in summer 2021 to include a factor called Page Experience. This will be an important element

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The 7 Analytics Data Points Hotels Need to Look at Right Now

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

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How to Maximize the Impact of Google’s Free Booking Links

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic

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video thmbnail image for interview ith pablo delgado ceo of mirai talking about the new google free booking links for hotels

Google Free Booking Links – Less Theory, The Hotel Results Are In !!

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

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