Now that we live in the digital age, it is only important to take advantage of new platforms to expand operations and boost business growth. And while it’s true that websites and social media are all effective as a platform for promoting products and services online, it is also important to use these channels to strengthen one of the most important aspects of the business: customer loyalty.
Nowadays, customer relationship with brands they used to follow is slowly fading to white. In fact, the 2016 report from ICLP revealed that a whopping majority of Australian consumers – 97%. would cheat on their favorite retailers, which means that consumers are less committed to brands they have ever been, with only three percent feeling devoted toward their preferred retailers.
That is why you need to use every tool in your marketing arsenal – including social media, to address this lingering issue in today’s market.
In this article, Business Coacher Sydney will discuss the ways you can use social media networks to build and improve your customer loyalty so that your business can generate higher conversions, and ultimately, higher sales.
Listen and Interact with your Audience
One of the best way to show that you value your audience is to interact with them in social media based on their latest interests. And this is where social listening comes in.
Social listening allows you to find out where your customers spend their time on social media, which of your products and services they talk about, their compliments and complaints that you should encourage and address, and which of your content they relate the most and share on their own network.
Once you have identified those data points, you can use that information to actively participate in the discussion they are in or generate new content ideas where social outreach might play a crucial role post-purchase.