The opening weekend of the Rugby World Cup provided a boost to hotels in the host cities, which reported a ‘significant’ growth in revenue per available room (RevPAR).
According to data collected by STR Global, opening weekend matches, which were held between September 18 and 20, resulted in RevPAR increases of more than 25% for each of the four cities over the course of the three days.
Cardiff reported a RevPAR increase of 148.5%, RevPAR in Gloucester was up 37.4%, followed by Brighton (28.2%) and London (27%).
In Cardiff, RevPAR grew year-over-year by more than 115% each day even though the market did not host a match on Friday.
When Wales played host to Uruguay on Sunday at the Millennium Stadium, RevPAR increased by 194.6% to £88.42. This was driven by a 35.6% increase in occupancy to 78.8% and a 117.2% rise in average daily rate to £112.18.
Gloucester reported RevPAR increases of more than 40% on both Saturday and Sunday, despite the city not hosting a match on Sunday. RevPAR reached £83.73 for Saturday on the back of a 97.4% occupancy level and a 44.5% increase in ADR to £86.
Read full article at: Hotel Owner