people grabbing money reflecting the fact that revpar is not enough and hotels must move the needle

According to our latest customer survey, 45% of hospitality leaders have made growth and profitability their top focus for the year ahead.

NB: This is an articel from RMS Cloud

Why?

Because the playing field is changing. Costs are creeping up. Revenue is levelling out. And doing “more of the same” just isn’t cutting it anymore.

It’s no longer just about filling rooms and crossing your fingers, it’s about finding revenue in new places, getting the most from what you’ve got, and building a business that runs lean without feeling it.

Profit-led metrics are taking over

RevPAR might get all the attention, but industry leaders focus on the full picture. Metrics like TRevPAR , GOPPAR, and NetRevPAR reveal what you’re really keeping, not just what you’re bringing in. It’s time to move beyond top-line thinking and start measuring what actually matters.

It’s a lot, we know.

You don’t need to solve everything at once to start seeing results. With a few focused strategies, you can make real progress, one smart move at a time (and yes, RMS has a few tools up its sleeve to help).

Got 12 months? Start here.

Profitability isn’t just about pushing more sales, it’s about getting clever with how you sell. Start with these five plays:

  • Dynamic pricing beyond rooms
  • Direct booking
  • Plug revenue leaks
  • Smart packages
  • Pre-arrival upsells

1. Dynamic pricing, not just for rooms

Dynamic pricing helps you adjust rates in real time based on demand, availability, and operational capacity. But the biggest opportunity? Extending this approach beyond your base rooms. By applying tailored pricing to premium rooms, bundled packages, and popular add-ons, you can unlock revenue gains and better match what guests are willing to pay.

    Tip:

    To make dynamic pricing work for you, start by setting clear price rules in your PMS, not just for your standard rooms but also for your premium categories, which often sell out faster. Pay attention to busy times like holidays or local events, and add triggers like how far in advance a guest books or your current occupancy levels to adjust prices automatically as demand changes. Don’t forget to extend this strategy beyond rooms, apply it to popular extras like late check-outs, breakfast, or upgrades to increase revenue. And importantly, make it a habit to regularly review and tweak your pricing rules so they stay in line with shifting market trends and guest behavior.

    2. Make direct bookings the easy choice

    Every direct booking is a chance to boost profit and build loyalty. This strategy is about reducing friction on your website, adding compelling incentives, and guiding guests through a seamless, book-direct journey, whether they’re on mobile or desktop.

      Read the full article at RMS Cloud