revpar
RevPAR is not Enough, Here is How to Move The Needle
Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year
Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind
PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

Crunching the Numbers: Is Your Promo Really Profitable?
Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

The Revenue Metrics That Matter …. and Ones You Can Ignore
Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs
Why Capacity Driven KPIs Are Holding Hotels Back
Focusing heavily on capacity related metrics might look like a path to revenue gains. Here are four common pitfalls of a capacity centric approach
Why RevPAR Doesn’t Tell the Whole Story
RevPAR is just one piece of the puzzle. It’s a snapshot of room revenue performance, it doesn’t account for other revenue streams or expense management

Net Revenue: A Challenge to Embrace or Just Another Pipe Dream?
In this discussion we ask is Net Revenue easier to achieve than Total Revenue? And do we know what Net Revenue actually means?
Maximizing Hotel Revenue: How Software Solutions Drive RevPAR
To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends
2024 Total Solar Eclipse: How Will Hotel Performance Compare to 2017?
In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a […]
Maximizing Total Profitability: Transitioning from RevPAR to RevPAG
In the ever-evolving landscape of the hospitality industry, transitioning from RevPAR to RevPAG is not just a trend; it’s a strategic imperative