Revenue management teams needs to decide where to prioritise. Hoteliers need to shift the mindset from a room-only / RevPAR-focused approach.
Nominal RevPAR remained well ahead of 2019 in nearly all the 166 U.S. markets for the week and in the past 28 days
Nearly three quarters of all markets saw weekend demand fall. Among decliners, Orlando saw the largest drop in hotel room demand
5 focus areas that you should consider prioritising, adjusting and monitoring to increase RevPAR and capture more profit before increasing room rate
It provided the opportunity to rethink pricing strategy, moving from a price level system to an open pricing system, which is more dynamic and profitable
Hotel RevPAR looks to be on steady footing; however, a look at RevPAR contribution shows a greater influence from ADR as opposed to occupancy in many areas