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RevPAR is not Enough, Here is How to Move The Needle

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

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Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

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stack of coins arrows pointing up and a graph reflecting the balancing act hotels have of trying to raise rates without losing guests

Crunching the Numbers: Is Your Promo Really Profitable?

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

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man standing by a board with graphs and charts reflecting the vast array of revenue metrics and the importance of identifying those that actually matter and the ones you can ignore

The Revenue Metrics That Matter …. and Ones You Can Ignore

Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs

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Why Capacity Driven KPIs Are Holding Hotels Back

Focusing heavily on capacity related metrics might look like a path to revenue gains. Here are four common pitfalls of a capacity centric approach

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Why RevPAR Doesn’t Tell the Whole Story

RevPAR is just one piece of the puzzle. It’s a snapshot of room revenue performance, it doesn’t account for other revenue streams or expense management

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child with a rubix cube illustrating the various complexities hotels will face as they try adopt net revenue

Net Revenue: A Challenge to Embrace or Just Another Pipe Dream?

In this discussion we ask is Net Revenue easier to achieve than Total Revenue? And do we know what Net Revenue actually means?

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Maximizing Hotel Revenue: How Software Solutions Drive RevPAR

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

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2024 Total Solar Eclipse: How Will Hotel Performance Compare to 2017?

In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a […]

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Maximizing Total Profitability: Transitioning from RevPAR to RevPAG

In the ever-evolving landscape of the hospitality industry, transitioning from RevPAR to RevPAG is not just a trend; it’s a strategic imperative

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