revpar

The era of RevPAR as a sole performance indicator is over. If this is the only thing we are capable of optimizing today, the industry is structurally broken

The key to unlocking your hotel’s true profit potential isn’t in that single average number, but in understanding its daily distribution

Revenue management was never meant to stop at the room door and has now evolved into something more powerful and far more demanding

Headline metrics like ADR and even RevPAR can create the illusion of growth when the full revenue picture tells a different story

RevPAC plugs that gap by revealing the full earning power of each guest, guiding better decisions on upsells, staffing and marketing spend

Many assumptions continue to cloud the nature of hotel revenue management. These widely held beliefs can limit strategic thinking and hinder profitability

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs