goppar

Omicron Emergence a Yardstick for the Hotel Industry

The drop in hotel revenue, despite a still lower cost base, led to GOPPAR of $11, which was 64% lower than November 2020 and 75% lower than in November 2019

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Omicron Threatens Hotel Performance Recovery

Indications are future hotel bookings, meetings and other hotel related activity will be impacted by the presumed expectation of future travel impediments

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Why a New Way to Measure Hotel Performance is Needed

Most brands and some management companies have performance clauses in their agreements with owners that indicate a level of REVPAR index to be maintained

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Global Hotel Performance Moderates With Summer’s Close

The cold hard truth is arriving with the chillier weather: global hotel performance has a ways to go before it’s back to its former self.

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Hotel Profit Climbs Higher, But Could Delta Derail It?

Global hotel performance is improving month by month. That’s good news. The more pressing concern is if it will remain – the hotel industry is still fragile

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Why GOPPAR Provides a Much More Complete Picture

A focus on gross operating profit per available room, or GOPPAR, is the key performance indicator that delivers and why RevPAR just does not always cut it

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Global Hotel Demand Uptick Tussles with Competing Costs

The hotel industry is happy to welcome guests back, but a continued revenue shortfall, expense creep and difficult labor market, are impacting bottom line

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Why the Future Must Include a GOPPAR Index

What would things look like if a number three or four REVPAR index brand delivered a number one or two GOPPAR performance?

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A Year Later, the Hotel Industry Recalibrates, Reassesses

Just over a year after the pandemic, the global hotel industry is slowly stirring from hibernation and seeing at least modest gains in traveler demand

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Why Hoteliers Need to Rethink Their Room Pricing Strategy

As the hotel industry begins taking steps to reinvent itself, hoteliers will need to rethink their pricing strategy to see profitability of bookings return

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