goppar

Global hotel performance is improving month by month. That’s good news. The more pressing concern is if it will remain – the hotel industry is still fragile

A focus on gross operating profit per available room, or GOPPAR, is the key performance indicator that delivers and why RevPAR just does not always cut it

The hotel industry is happy to welcome guests back, but a continued revenue shortfall, expense creep and difficult labor market, are impacting bottom line

What would things look like if a number three or four REVPAR index brand delivered a number one or two GOPPAR performance?

Just over a year after the pandemic, the global hotel industry is slowly stirring from hibernation and seeing at least modest gains in traveler demand

As the hotel industry begins taking steps to reinvent itself, hoteliers will need to rethink their pricing strategy to see profitability of bookings return

Muted occupancy and rate thwarted RevPAR growth in the month, down 85% YOY to €15.50. For the year, RevPAR was recorded at €32.84, down 72.7% YOY

When a hotel’s financial performance plan is built on GOPPAR they have the raw materials to craft a financial fortress to stand strong

Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period

For hotels, the GOPPAR benchmarking metric bridges the gap between what your hotel makes and how much you’re putting into operations. You can use it to build a detailed hotel operational strategy.