goppar
RevPAR is not Enough, Here is How to Move The Needle
Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year
Running Up That (Inflationary) Hill: Why Hotel Profits Lag Behind
PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

The Revenue Metrics That Matter …. and Ones You Can Ignore
Some revenue metrics are critical for your revenue strategy, while others are simply distractions hidden in fancy charts and graphs
Why Capacity Driven KPIs Are Holding Hotels Back
Focusing heavily on capacity related metrics might look like a path to revenue gains. Here are four common pitfalls of a capacity centric approach
Why RevPAR Doesn’t Tell the Whole Story
RevPAR is just one piece of the puzzle. It’s a snapshot of room revenue performance, it doesn’t account for other revenue streams or expense management
Hotels Move Beyond RevPAR For Comprehensive Business Intelligence
While RevPAR remains a useful metric, it must be considered alongside others to gain a more comprehensive understanding of a hotel’s financial performance

Total Revenue: Definition, How to Calculate and Examples
Because total revenue definition takes into account every revenue stream, you should also include the following additional revenue metrics in your strategy

Why Aren’t Hoteliers Talking About the Most Valuable Metric: GOPPAR?
The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?

Focus on These Hotel Revenue Management KPIS to Increase Profitability
Which hotel revenue management KPIs should you focus on more so than others? We’ll touch on seven KPIs that you want to track for your hotel
Hotel Performance Ends on High Note for Q1 2022
Hotel performance ended strong with March profit surging across most global regions, a sign of stronger revenues and better conversion rates