Delivering an unforgettable guest experience is a brand promise delivered on by hotels around the world. And to say it’s an important promise for hotels to make is a bit of an understatement.
Consumers today have access to an unparalleled amount of information, and advanced technology that gives them an easy access point to quickly devour it.
They are searching the best places to travel to, the best deals in getting there, the trendiest places to eat and sleep, and the meaningful and unique attractions to visit when they arrive at their destination. But what lands at the top of their list of travel must-haves? That’s simple: first-rate hotel accommodations that add value to the travel experience.
Meeting these expectations is something the hospitality industry focuses heavily on. Today’s hotels offer attractive room types with lavish amenities, pet-friendly environments, healthy lifestyle packages with cutting-edge gym equipment and yoga mats, and a variety of dairy-free, gluten-free and vegan-friendly restaurant options.
But at the heart of the guest experience is the provision of top-notch quality service. After all, while an attractive price or hotel feature might lend itself well for getting guests in the front door, it’s ultimately the quality of their hotel service that compels them to return again.
So how can hotel organizations use revenue management to help support their commitment to providing superior guest services? Here are three ways your revenue strategy can do just that:
1. It helps deliver marketing campaigns that make a personal connection with your guests
Many hotels have technology that tracks basic shopper activity on their website; however, they have previously been fairly limited to high-level booking data and lost business data for only their brand.com website when forecasting demand. While they can typically see date ranges searched, time spent on each page, and room types or packages shoppers were interested in, shoppers remained largely anonymous.
This is where the availability of travel intent data – and its implementation through strategic revenue management practices, such as futurecasting – has become critical for developing a hotel’s revenue strategy and implementing it through next-level marketing campaigns.
