Your hotel website takes on many roles in sales. It serves as your online business card, a digital brochure, and a sales center that is always open.
NB: This is an article from SuitePad
A strong website with quality content can be a real guest magnet. As a source of direct bookings, it even offers the opportunity to make your hotel a little less dependent on Online Travel Agencies (OTAs). Now, content optimization is a crucial step if you want to drive direct sales through your hotel website. Here are five things to keep in mind.
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1. CREATE A CLEAR STRUCTURE
Before you start working on your content, it’s important to get the structure of your website right. Its structure has a strong impact on the user experience. The better your site is structured, the easier it is for visitors to find the content they are looking for. This, in turn, increases the likelihood that guests will stay on your site, learn about the hotel, and book directly.
For the basic structure, the following has proven effective: Use your homepage as an overview and guide. It must capture the visitors’ interest and show them they have come to the right place.
You can achieve this by elegantly showcasing your hotel, its key amenities, and your best deals using pertinent images and concise text. By doing so, you give visitors a nice overview and can clearly link to info pages.
Only on these info pages should more details about the rooms, restaurants and other services follow. This frees up space on the homepage and makes it easier for guests to find specific information.
Overall, it’s important that information about your various offers and services are easily accessible. Organize your website’s structure logically so visitors can find the answers to their questions in as few clicks as possible.
2. USE TARGETED SEO
SEO (Search Engine Optimization) makes your website easier to find. In short, you show Google what your website is about and what search terms it matches.
As expected, having optimized website content helps your SEO. The initial stage in this process is keyword research. Reliable online tools for this are Google Keyword Planner, Ubersuggest and Wordtracker. This will help you find relevant keywords for your hotel that you can include in your content. This way, your website will be displayed in a higher position for more search queries.
But be careful! Don’t overdo it. Your texts must remain easy to read and should not be overloaded with keywords. After all, your content is not primarily for Google, but for your readers.
In addition to keywords, here are other ways to rank well with search engines: