Hotel marketing automation provides the required competitive edge you need to connect with guests by targeting them with the right information at the right time. With marketing automation solutions, you can build your campaigns, landing pages, social media profiles and more at one place, and can push relevant content across multiple online channels. Additionally, you can measure the impact of your marketing campaigns – what is working for you and what is not. With a well-planned marketing automation strategy in place, you can easily ensure an increased conversion at your property.
Importance of Marketing Automation Solution for Hotels
According to the Marketing Automation survey by Marketo, 91% of successful users agree that marketing automation is “very important” to the success of their overall marketing effort.
And, here are few more
1) Helps you Leverage Guest Data
Guests want information that is quick, accessible and relevant. You can collect and centralize data using various tools and technologies. Once you know what guests want, it becomes easier to personalize the message.
2) Streamline Hotel Operations
Marketing automation for your hotel helps you to work smarter, faster and to take informed decisions. Technology allows you to automate tasks with precision. It helps you to retarget your online customers, and improve presence on OTAs.
3) Nurture Leads
You can run automated lead-nurturing campaigns to improve conversions.
4) Detailed Reports
Provides detailed reports to help you measure performance of emails, ROI and enough data to plan better.
5) Experiment and Create
Use a single tool to create different emails and landing pages that helps improve CTAs, lead generation, segmentation, lead nurturing/scoring, relationship marketing, cross-sell and upsell, retention and marketing ROI measurement.
Here are some important factors you need to know about using such technologies:
1) Track and analyze guest behaviour
