The most powerful revenue strategies in hospitality are the ones that work in the background: Creating steady income and encouraging guests to return without requiring constant oversight from your staff.
NB: This is an article from Hospitality Solutions
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Gift Cards and Vouchers do exactly that! They bring in instant cash flow at the point of sale and serve as a built-in marketing tool to inspire future bookings. Whether they’re purchased as a holiday gift, a thank-you for a client, or a treat for a loved one, every gift card sold is guaranteed revenue for your hotel.
Generate immediate revenue, even in off-peak seasons
Gift card solutions are one of the simplest ways for hotels to smooth out seasonal dips in bookings. When a guest buys a card, the revenue is recognized right away, even if they don’t book their stay until months later.
Benefits of gift cards for off-peak revenue:
- Immediate cash to support operations during slower months
- Opportunities to sell experiences ahead of time (spa days, dining, activities)
- Reduces reliance on last-minute discounting to generate profit
With Gift Cards and Vouchers, hotels can sell gift cards instantly through their website, making them perfect for last-minute shoppers. You can also offer branded physical gift cards that match your property perfectly.
Boost guest loyalty and repeat stays
Gift cards aren’t just about one-time revenue; they’re a tool for strengthening guest relationships. When someone receives a gift card, it’s essentially a personal invitation to return…and they often spend more than the card’s value.
Ways to use gift cards for loyalty:
- Offer bonus value promotions (e.g., buy a $100 gift card, get an extra $20)
- Personalize gift card designs to reflect your brand and special seasonal themes
Expand reach through corporate and group sales
Corporate and group buyers are often overlooked in gift card strategies, but they can be a high-value revenue stream. Companies purchase them to:
- Reward employees for performance
- Show appreciation to clients and partners
- Include in incentive travel packages
With our ordering capabilities, hotels can:
- Sell large quantities of gift cards at once
- Offer custom branding for corporate clients
- Provide instant digital delivery for quick turnaround orders
For example, a business could purchase 100 $200 gift cards for their top sales performers. This would drive $20,000 in upfront revenue and potentially introduce dozens of first-time guests to your property.
Turn every guest into a revenue opportunity
Gift Cards and Vouchers are far more than a convenient extra: They’re a strategic revenue driver that can boost hotel revenue streams, fill rooms in slower months, and deepen guest loyalty.
With our Gift Card and Voucher solution, you can:
- Launch your gift card store with no setup fees
- Create a branded storefront on your own domain
- Gain insights and better visibility
- Sell on a fully managed and automated solution
