The holiday season is a time of cheer and celebration, but it’s time for those managing hotels to maximize holiday party bookings!
NB: This is an article from Tripleseat
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While we know that the fall months are prime time for event planners to lock in their holiday events, inevitably, there are still plenty of groups looking for a venue for their event throughout the season. With the holiday season fast approaching, capturing those last-minute holiday party bookings can be a game changer for your hotel’s revenue. Here’s how you can put your property in front of the pack. Leverage the best sales and catering platform, Tripleseat for Hotels to help you make the most of the holiday rush.
1. Promote Your Availability Immediately
Start by letting potential customers know you still have space available for holiday parties. Use targeted social media ads, email marketing, and website banners to highlight your availability. Include compelling images of your event spaces decorated for the holidays to inspire instant interest.
2. Offer Quick and Flexible Packages
Last-minute bookers appreciate simplicity. Create ready-to-go packages that include room rental, catering, décor, and AV options. Make it easy for them to say “yes” by clearly outlining costs and inclusions. Consider your holiday marketing efforts and offer offer special deals or packages to attract late planners. Whether it’s a discount on food and beverage services or an attractive group rate for overnight guests, these incentives can be the deciding factor for clients comparing options.
3. Simplify Lead Capturing
Simplifying lead capturing is essential for hotels aiming to secure last-minute holiday group bookings because speed and efficiency are critical in this fast-paced scenario. Prospective clients seeking venues under tight timelines often prioritize venues that respond quickly and streamline the inquiry process. Complicated or lengthy lead-capturing procedures can deter potential guests, causing them to move on to competitors. By implementing simple, user-friendly lead forms and automating initial responses, hotels can reduce friction, provide instant reassurance to clients, and secure bookings more effectively. Efficient lead capturing ensures no opportunity is missed, especially during the high-demand holiday season.
4. Incentivize Last-Minute Holiday Party Bookings
Encourage prospective clients to book with you now rather than later by creating a sense of urgency. Offer a special incentive for bookings confirmed within 48 hours, such as a limited-time discount or complimentary holiday-themed desserts or beverages. These added perks not only make your offer more appealing but also give clients a reason to act quickly, ensuring your venue stays top-of-mind for their holiday celebrations.
