letters spelling out the word seo for hotel digital marketing search engine optimisation

SEO, which stands for Search Engine Optimisation is the process of optimising websites and digital content so that they’re more discoverable on search engines such as Google and Bing.

NB: This is an article from Arise

Due to the huge influence search engines have on the internet, SEO is important for businesses, small or large. That being said, a lot of businesses aren’t aware of just how important SEO is for their business. In a survey published by Higher Visibility, 54% of small business owners revealed that they had no budget set aside for SEO.

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Search engine optimisation is not a straightforward task, and plenty of work goes into correctly optimising a website for search. This is why many business owners look to hire digital marketing agencies or marketing professionals. 

This then begs the question – How much does SEO cost?

So, how much does SEO cost?

The only honest answer to that question is going to be a frustrating one for many, and an answer given a lot by digital marketing service providers – “it depends” (sorry).

The price of SEO is based on many factors, which we’ll explain in more detail in this post. We’ll also cover ways you can save money and provide the options you’ll have if you’re wanting to outsource your SEO.

How is SEO priced?

SEO is one of those services where you truly get what you pay for. There are plenty of cheap providers available, but a lot of the time, going cheap can end up doing more harm than good.

SEO requires consistent effort and technical knowledge to stay up to date with the latest best practices and it can be one of the most involved digital marketing channels. It’s critical when looking for these services, you take into account the expertise of the providers and not just the price point.

Similarly to the vast majority of a digital marketing agencies’ pricing, there are a lot of factors that can influence the price of SEO. We’ve explained a little more below.

Factors that will influence the price

The size of your website

The size of your website has a direct correlation with how long it’ll take to make optimisations and the number of improvements that are likely to be needed. Smaller websites with a limited amount of pages tend to be much cheaper and easier to optimise.

For example, a small business with a single, small website and customer base won’t need to invest as much money into SEO as a large business with multiple complex sites and thousands of customers. This is because of the workload required to optimise and maintain these differing sites.

Additionally, if you’re a large eCommerce company with a considerable product range, you should also expect to pay a little more as SEOs will need to optimise individual product pages, as well as categories and tags.

Read rest of the article at Arise