Mobile bookings are the name of the game this year. As is making the travel research and purchase process as simple and visually appealing as possible. When it comes to the valuable real estate of a mobile screen, travelers need their hotel research to be relevant and lightening fast, take as few clicks as possible, and be more visual than ever. And a hotel’s job this year is to ensure that across all platforms—especially the search engines, where a majority of travelers start their travel planning—they are contributing to making the experience better. Those that do will outpace their competitors.
TrustYou Stars is an important tool in the hotel storehouse for 2016 when it comes to creating a competitive edge. It empowers hotels to enhance their review content and drive more reviews directly to Google, giving travelers the extra details that they need to feel confident in their travel booking decisions. The reviews are also included in the hotel’s Meta-Review, a detailed summary of all verified reviews across all sources across the web.
The way it works is that hotels use TrustYou Stars to distribute post-stay guest satisfaction surveys. Hotels may opt to push these survey reviews directly into Google. The Google reviews submitted via TrustYou Stars appear on Google and are also rolled into TrustYou’s Meta-Review summaries, which are displayed on hundreds of sites worldwide, including Google, Trivago, KAYAK, Skyscanner, Wego, Sabre GDS and more.
Content drives success and a greater volume of unique and quality content also instills greater confidence in travelers. With TrustYou Stars, hotels may expect to see dramatic Google review volume increases right away. Meininger Hotels saw 200% more Google reviews than in all of 2014 after just a few months using TrustYou Stars.