You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, your website is a virtual front door and face to the world. If it scares off a new visitor at the get-go, their quick reaction is to scamper away and head out to a more welcoming destination. However, if you have a deliver thoughtful, engaging and relevant content not only will you pull them in, you’ll likely have them converted into raving fans.
Are you scaring away potential guests or giving them the sweet stuff? Let’s find out.
WEBSITE DESIGN FOR HOTELS
Since the inception of social media and the interactivity it brought, a website can no longer be an online brochure, nor can it sustain as its own island. We now need to consider integrating search, social media, content, blogging, and so much more with our websites. Gone are the days where all it took was a URL, fancy Flash graphics, and an expensive advertising campaign to temporarily boost traffic. The world in which we live now has become a much more interactive place, and your website should reflect that.
The reason for this shift is largely due to changing buyer behavior. Today’s buyer wishes to consume information when they want and how they want and often-times without the involvement of a sales person. And more importantly, they want to be educated and not sold to. Websites and new forms of inbound marketing content (such as podcasts, blogging and social media) have become a considerable factor in the buying cycle.
So, what design features does your website need to have in order to stand out? Here are a few ideas.
Build Your Design Around Your Personas
Your website is not for you. It’s really for your guests, customers and prospects. If you don’t speak to them in their language and address their needs, then chances are you’re never going to achieve good conversion rates.
So who are your customers?
One way to identify them is through the creation of personas.