How to make your hotel social media a source for travel inspiration

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social media presence?

Social media allows hoteliers to bring their business forward, to advertise its strongest suits, and to communicate with travelers and/or guests, in the easiest possible way. This can result in increased bookings and ultimately, more revenue.

So we’ll be talking about the most important things that you have to keep in mind when launching your hotel’s profile on Facebook and Twitter. Also, keep an eye out for our article next week that will focus on Instagram and Pinterest.


Good to know:

  • Facebook is the #1 site used for travel inspiration.
  • In 2017, Facebook continued to be the most widely used social media platform. And considering the large variety of social channels, this is saying something.
  • On average, the Like and Share Buttons are viewed across almost 10 million websites daily.

So it’s safe to say that having a Facebook profile for your hotel boost its visibility enormously. And here come a few tips and tricks that you can implement in order to make the most out of Facebook and its perks.

What to do:

Let’s start with the basics. Ensuring sure that the profile page is always up to date and contains all the correct information is crucial. Displaying a wrong address, email or website can end up costing you bookings and, therefore, revenue.

Analytics are also extremely important. When handling any kind of social media profile, it’s essential to know the public and the demographics. Check the analytics and get to know your audience and when is it most active. Research shows that the highest traffic occurs mid-week between 1 to 3 pm and on Thursdays and Fridays, engagement is 18% higher. However, this may vary, which is why it’s important to get the ins and outs of your particular audience.

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