Travel has become one of the world’s most lucrative industries for digital commerce; around 90% of bookings today involve going online (compared to only 50% in 2006) and it has been estimated that global travellers will book about $278 billion worth of travel online during the next five years. By 2020 the travel industry will have the highest percentage of online payments in relation to all sales than any other industry on Earth. (Skift)
With so much competition from other hotels and continued advertising pressure from big OTA platforms, investing and implementing hotel marketing solutions to increase online bookings is essential for the success of any hotel. Companies who do not take the opportunity to advertise online can risk being swept away by the competition.
But not to fear, to help you maximize your digital presence we’ve put together 5 hotel marketing solutions that every hotelier should consider and some examples of the companies that can help you along the way!
1.) SEM: People are hooked on search — Google sees 2 trillion searches a year and 93% of online experiences begin with a search engine. It’s the easiest way to navigate the Internet and find what you are looking for.
However, attention span for search is limited. Three-quarters of people never scroll past page one of their search results. Therefore having a strong SEM strategy helps you secure the top spots on a search engine results page and puts your brand in front of travellers that are in market. Hoteliers can’t ignore the power of search and, given all the market competition, a strong search strategy is a must.
TravelTripper is one such company that will help increase your search visibility, expand your reach and drive more qualified traffic to your website with SEO and PPC campaigns all of which help your hotel to rise to the top of a search engine results, protect your brand, and drive more direct bookings to your website.