Hotel companies are investing in home-sharing start-up rivals to Airbnb and launching digital initiatives designed to cater to travellers looking for alternative forms of accommodation.

Hyatt Hotels is reported today to be among a group of investors to join a $40 million fundraising round for UK-based Onefinestay, which allows people to sleep in luxury locations.

Wyndham Hotels has taken a stake in London-based start up LoveHomeSwap, a subscription service that allows homeowners to swap their homes, according to two people familiar with the matter.

One person valued the group’s stake at £7.5 million, the Financial Times reported, although both companies declined to comment.

InterContinental Hotels Group announced digital initiatives in April including a partnership with, an Oslo-based group that offers tailored tourist guides.

Accor chief executive, Sébastien Bazin, recently admitted it was a mistake not to have become an investor in Airbnb in the past, but signalled he was open to working more closely with the San Francisco-based group.

“We are not competitors,” said Bazin during an event where he discussed the hotel industry alongside an Airbnb executive. “What can we do together? Most likely many things.”

Click to read full article: Travel Weekly