Easter is more than just chocolate eggs and family gatherings – it’s a prime opportunity for hotels to maximise revenue and attract diverse traveller segments.
NB: This is an article from Userguest, one of our Expert Partners
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With the right strategy, you can turn the Easter holiday into a high-performing period for your property.
Let’s break down the key factors to consider, from booking trends to irresistible offers and targeted promotions.
1. Understanding Easter Booking Trends
Timing is Everything
To fully capitalise on the Easter holiday, it’s essential to understand booking behaviour. Different traveller groups have varying lead times, and recognising these patterns will help you optimise your availability and pricing strategies.
- Families often plan their Easter trips well in advance, typically booking their stays 6 to 8 weeks ahead. Since school holidays often align with Easter, parents are keen to secure child-friendly accommodations, early dining reservations, and engaging activities for their little ones.
- Couples and solo travellers, on the other hand, tend to book much closer to their arrival date, often within 2 to 4 weeks. These guests are usually looking for last-minute romantic or relaxing getaways, so offering flexible rates and exclusive weekend deals can be an effective way to attract them.
- Domestic vs. international travellers: While local visitors may make spontaneous reservations, international guests require more planning time. Typically, they start booking 2 to 3 months in advance. Analysing past booking data will help you identify trends specific to your hotel’s location.
By leveraging historical data and comparing it with regional travel trends, you can adjust your revenue strategy to maximise occupancy and rates during the Easter period.
2. Analysing Your Target Market
To design offers that resonate, it’s crucial to segment your audience and tailor experiences accordingly. Easter travellers are diverse, and understanding their preferences can help you craft targeted packages that convert.
- Families: Easter is synonymous with family time, so hotels should highlight kid-friendly amenities such as play areas, family suites, and child-friendly dining options. Activities like Easter egg hunts, craft workshops, or storytelling sessions can add extra appeal.
- Couples: Many couples use the Easter break as an opportunity for a short romantic getaway. Focus on offering experiences that enhance intimacy, such as private spa treatments, gourmet dining experiences, or sunset drinks on a scenic terrace.
- Wellness & nature seekers: Easter marks the arrival of spring, making it the perfect time for rejuvenation. Travellers looking for relaxation and wellness will be drawn to yoga retreats, hiking excursions, and organic farm-to-table dining options.
- City breakers: For those who prefer a cultural getaway, boutique hotels in urban locations should emphasise nearby Easter events, museum exhibitions, and food festivals. Offering guided city tours or partnerships with local attractions can enhance their stay.
3. Creating the Perfect Easter Offer
A well-crafted Easter package can set your hotel apart, increasing direct bookings and, ultimately, revenue. Consider designing offers that cater to different traveller segments while ensuring profitability. Here are a few ideas:
