Google is considered by many to be the quintessential online search engine.
NB: This is an article from Cvent
With seemingly endless resources, infinite power, and lightning speed, searching for information on Google has become so popular that “Google it” is used almost interchangeably with the verb “research.” With the power to connect individuals and businesses from across the world, many hospitality professionals are building their customer base and promoting their property using Google My Business for hotels.
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In this post, we take a deep dive into Google My Business for hotels and how it works. We take a close look at how the platform operates, why hoteliers are taking advantage of it, and discuss how optimising Google My Business for hotels can reinvent your online presence.
Optimise your online performance with Google My Business for hotels
What is Google My Business?
Google My Business, or GMB, is an easy-to-use platform that allows businesses to manage their Google Business Profile. From a computer, tablet, or smartphone, GMB can be used for hotel guest communication, to engage clients, update company content, and manage how your business appears in Google search results.
What does Google My Business do?
Google My Business provides a portfolio of local businesses nearby, as well as essential information that individuals are searching relating to a specific business. GMB supplies Google users with specific business information, such as the category of business, physical address, hours of operation, customer reviews, and more.
If someone were to search “hotels in Venice, Italy,” for example, Google would provide search results from GMB listings in Venice. GMB listings also produce the results for search terms like “hotels near me.”
Should hotels use Google My Business?
Hotels that lack a strong online presence or stand to benefit from an improved hotel digital marketing strategy should consider including Google My Business account management in their content distribution plans.
Use GMB to manage your hotel’s Google profile if you would like to:
• Widen your audience reach.
• Drive more direct bookings.
• Connect with your followers.
• Strengthen your online presence.
• Improve guest engagement.
• Boost hotel search result rankings.
• Gain key pricing and visitor insights.
• Manage multiple locations at the same time.
• Promote relationships with vendors, clients, and suppliers.
• Get on-demand assistance from a team of SEO experts.
• Market your hotel, event space, or wedding venue.
Building a Google Business Page for your hotel
In order to reap the benefits of Google My Business, hotels need an attractive, up-to-date, and accurate Google Business Page first.