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Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

In order to prepare for the reopening and upcoming booking boom you need to have these key components of a highly converting website in place

Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it

Thinking about it, we are increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Sunsetting of traditional third-party cookies doesn’t end programmatic advertising, but rather pushes advertisers to innovate new offerings and capabilities

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic

To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity

The Google Hotel Ads product has been revamped to now include two channel listing sections; Paid Ads and a section Google is calling All Options. NB: This is an article from […]

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

Scott introduces us to GuestEQ, the solution, core differentiators and how frustration with antiquated operational practices led to developing the platform