Hotels
How to Define and Maximize Your Hotel Value Proposition
Understanding which type of value proposition best fits your property is the first step toward differentiation and growth. Here are the main types:
Metasearch Marketing for Hotels
Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms
Stop Selling Rooms. Start Selling Your Destination
Truly Guest-Centric Journeys begin with a perspective shift. We must have an understanding of the one thing that brought them to us: the destination
Why Your Hotel Needs an Abandoned Cart Campaign
In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy
Do’s & Don’ts To Turn Guest Data Into Direct Bookings
In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue
Revenue Generation Actions To Maximize Transient Segments
Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps
Pitfalls in Hotel Competitor Analysis and How to Fix Them
This article outlines best practices for hotel competitor analysis and highlights the most common mistakes to avoid
The Hidden Cost of Discounts
The decision to discount is driven by the desire to hit short-term revenue targets, or stay competitive, but these discounts have long-term implications

7 Ways for Hotels to Capture Profitable Group Business
Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

Your Forecast Is Wrong – But Not for the Reason You Think
Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality