Hotels

For hotels it’s a new distribution channel that doesn’t look like anything before. We’re not at the beginning of an experiment; we’re deep in the rollout

As we think about hotel distribution and marketing priorities, integrating AI is not only urgent but no longer an option

The era of RevPAR as a sole performance indicator is over. If this is the only thing we are capable of optimizing today, the industry is structurally broken

The latest McKinsey Global Survey on the state of AI reveals a landscape defined by both wider use and stubborn growing pains

The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle

The key to unlocking your hotel’s true profit potential isn’t in that single average number, but in understanding its daily distribution

We explore how hotels can create smarter, more responsive pricing models that not only maximize revenue but also guest satisfaction

Revenue management was never meant to stop at the room door and has now evolved into something more powerful and far more demanding

When hotels manage digital marketing in silos, they fall into familiar traps. Each mistake chips away at profitability and most can be avoided

Lack of enterprise visibility isn’t just about inconsistent guest experiences. Without it, every blind spot becomes a revenue leak