Hotels

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again