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Hotels

Hotel Demand Forecasting And Why It Is So Important

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

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youtube thumbnail image for a discussion with Diego Varela at mirai about AI Agents and the Future of Metasearch and What GMs Need to Know

AI Agents and Metasearch Future: What GMs Need to Know

AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving

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bookboost image for article about how to use ChatGPT to Create guest journeys and save time

How to Use ChatGPT to Create Guest Journeys and Save Time

By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want

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person holding ear with social media icons reflecting impact on hotel marketing of dark social and the invisible guest

The Invisible Guest: How Dark Social Impacts Hotel Marketing

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups

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person bidding at an auction reflecting the need to evaluate if bidding on competitor keywords is worth it

Bidding on Competitor Keywords: Is It Worth It?

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

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data sets and charts reflecting importance of hotel business intelligence

The Power of Hotel Business Intelligence and Why It Matters

With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

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stormy weather reflecting uncharted waters hotels need to navigate in this period of tariff turbulence

Tariff Turbulence: Navigating the Uncharted Waters of 2025

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

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Hotel Video SEO Tips for Discoverability in the AI Search Age

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

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Why Hotels Should Adopt a Multi-Channel Distribution Approach

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

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5  Common Room Pricing Mistakes Independent Hotels Make

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again

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