Hotels

Unearned revenue is invisible. The hotel sees what it made and assumes that’s roughly what was available. More often than not, there was more on the table

The moment a hotel needs an AI agent to interact with a different system, the agent hits a wall that it was never designed to cross

There is a risk the hotel industry has this backwards and we run the risk of automating away the exact moments a guest actually values

Most hotel websites are not broken. They load properly, look professional, and technically do what they were designed to do. On the surface, everything appears to be working. And that […]

OTA market power and the erosion of rate parity protections are all compressing the margin available to properties that have not built owned demand

With more travelers making deliberate choices about how they book, hotels that capture direct demand this summer won’t be the ones with the loudest offer

Sales lands a 3-night corporate group: 80 rooms per night, a full F&B package, and two meeting rooms. RevPAR for the month finishes up 9% on last year

A strategic approach to organic social media marketing can elevate your digital ecosystem and support your hotel’s organic or paid efforts

Data access is not always as simple as expected. Timing is not always aligned with business needs. And costs are not always clear in advance.

The next frontier is profit. Not as an afterthought to revenue analysis, but as an equal input – live, benchmarked, integrated view of where margin is made