Hotels

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests

With an eclectic inventory and a broad range of customer types, they needed revenue management technology that could handle a complex revenue mix

The best experiential marketing events and campaigns offer value to guests that goes beyond typical amenities to help the hotel become a preferred brand

We have seen hoteliers using reviews to appeal to or respond to the next traveler who may be reading reviews. This puts the original guest to the side

There are many articles about customer service in stay. But they fail to address customer service provided before potential customers turn into guests

Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors

The term “eatertainment” blends “eating” and “entertainment” to describe a dining experience that goes beyond simply enjoying food

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

Cost-based pricing is the easiest and most financially secure way of determining prices. As long as you sell the room, you’re guaranteed to make a profit