There are growing challenges and concerns. To help refine your strategy for the coming year, here are 8 hotel marketing trends for 2023:
There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings
Can benchmarking help losers take action and create a plan to beat the competition, or distract the team from creating a strategy that could be a winner?
The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales