Hotels
How Revenue Managers Can Escape Excel Hell and Drive Profit
The reality is that your current system has built a business where perfecting departments in isolation is actively sabotaging your overall portfolio profit
Does Your Marketing Calendar Miss the Travel Planning Window?
Hotels must align their marketing campaigns and promotions to hit a booking timeline of one to three months to match today’s travel preferences
AI Didn’t Break Hotel Marketing. It Reveals Where Demand Starts
Organizations that influence traveler introduction earlier in the journey gain disproportionate marketing visibility within AI-mediated discovery
Top Tips for Taking Reservations at the Front Desk
Whilst 80 percent of guests say it’s important to complete their reservations online, that still leaves one in five who will book through offline methods
How to Maximize the Revenue Potential of Hotel Function Spaces
Event space revenue extends beyond basic rental charges for the space. Think about F&B, catering, A/V equipment leases, and event-specific services
Maximizing Revenue with Smart Restrictions
With major events we know rates are going to be sky high, but the real revenue opportunity for standing out is in restriction management
Exploring the Frontier of AI in the Hotel Industry (Part 2)
AI has well and truly entered the mainstream and for travellers it’s becoming just as essential as Google and TripAdvisor used to be
Sustainability in the Hotel Industry: How Green UGC Drives Bookings
Green sustainability UGC shouldn’t live in a lonely Earth Day folder. It works best when baked into your broader Instagram marketing strategy
How Sales Teams Turn Data into Profit with Decision Engines
Dashboards don’t fail sales leaders because there isn’t enough data but because they’re stuck explaining the past
Understanding Direct Channel Benchmarking and Key Metrics
Direct channel benchmarking provides that context. For revenue and digital leaders, benchmarking is no longer optional. It is strategic
