Hotels

When leadership fails to enforce a shared forecast, each following decision will be wrong. Hotels that win align under a single commercial strategy

Hotel businesses have a tendency to focus on higher volume when things aren’t going well. Need more revenue? Drop rate. Push promotions. It works, sometimes

For hotels, that first impression carries enormous weight as the website visitor is deciding whether the experience you’re selling is worth their time and money

For the hotel industry, SEO is less about traffic and more about intent. You’re not trying to go viral, you’re trying to capture demand when it exists

Generic website experiences fall short when it comes to capturing high value MICE demand. To engage this segment, hotels need to adapt their messaging

This is what some analytics teams call the sell-to-net funnel: the economic journey revenue takes from when a guest pays to when it reaches the bottom line

To attract the right guests, you need to make sure your unique story gets heard. That is where creative content marketing for boutique hotels comes in

If you are one of those who views measuring feedback as too much effort, let’s take a deep dive into the benefits of measuring and analysing guest feedback

Ask most hotel sales reps what they like least about their job and cold outreach is usually near the top. It feels awkward and the rejection adds up fast

When you take over a hotel as a revenue manager, two clocks start running. Most revenue managers tend to focus on one more than the other