Social Media is the New Search Engine
The rush of the search engines to find their place in the world of social media says it better than anything else: The day of social media primacy is coming – if it’s not already here
Parity Rates: How can Hotels Strengthen their Position?
Obviously OTAs also offer a big marketing opportunity for hotels, but they still want to push for direct bookings and escape restrictions on parity rates
The Future of Hotel Revenue Management is Not PAR
The shift from PAR to PAC requires that hotels seek talent that understands the analytics and strategic thinking that maximizes results in revenue forecasting and decision making
Top Hotel Booking Revenue Makers of 2019 Show no Stopping of Direct Channel
Within 14 of the 20 tourism destinations, direct bookings – gained via a hotel’s website – either climbed the list from the previous year or maintained their position among the top five spots
3 Ways Hoteliers Can Stand Out From Short-Term Rentals
Hoteliers have an opportunity to maximize their strengths and create unique appeal to keep the short-term rental market from eating into their market share
The Importance of Distribution in Metasearch
If you have had difficulty locating a live ad on an metasearch publisher, do you know all the components necessary for proper coverage? Do displayed ads show correct rate to the customer?
The Best Market Mix During High and Low Occupancy
In order to drive the most revenue possible at your hotel, it is important to adjust your market mix according to periods of high and low occupancy. Here’s how to do just that
Channel Manager, Web Booking Engine, Front Desk System: How Are They Different and Why You Need Them All
The road, the car, and the fuel are three components necessary for a journey. The same can be said of front desk software, a booking engine, and a channel manager for a guest journey
How to Improve Your Customer Satisfaction with Net Promoter Score?
Incorporate NPS into your hotel guest satisfaction strategy to get a real indicator that is simple and effective. It is for this reason that the biggest companies adopt it (Apple, Google, Amazon, etc.)
Google My Business Reviews Directly Correlate to Your Hotel’s Conversion Rate
So, your hotel has a substantial number of reviews and a great star rating, now what? Reply! Enterprise businesses are hovering around a 10% reply rate
