Hotels

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)
In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

Unlock the Summer Surge: Hotel Campaigns That Convert
With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

Google Ads AI Max for Search: A Revolution in Hotel Marketing
AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

Hotel Commercial Strategy: Solutions and Optimisation
We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one
Anatomy of a High-Converting Website to Increase Conversions
A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency
6 Ways OTAs Think Differently
OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship
Why Chasing Occupancy Is Killing Your Hotel Profit
It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest
Are Personalized Prices the Future for the Hotel Industry?
Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?
The AI Advantage: Hoteliers ROI of an AI First Mindset
The bottom line is an AI mindset moves hospitality from reactive to proactive. From standardized to personalized. From efficient to exceptional
All Talk or Reclaiming Control? EU’s Legal Battles Against Booking
With direct interventions coming from national regulators and pan-European legislation, Booking faces unprecedented scrutiny