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Hotels

arrow going down reflecting hotel concerns about low occupancy in August and what can be done to avoid this problem

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

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empty sunbeds lined up with a lovely view illustrating the importance for hotels to unlock the summer surge and develop marketing campaigns that convert

Unlock the Summer Surge: Hotel Campaigns That Convert

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

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google logo with speedometer revving at max illustrating the revolution in hotel marketing with Google Ads AI Max for Search

Google Ads AI Max for Search: A Revolution in Hotel Marketing

AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:

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3 arrows hitting a bullseye reflecting the importance of a hotel commercial strategy

Hotel Commercial Strategy: Solutions and Optimisation

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

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Anatomy of a High-Converting Website to Increase Conversions

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

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6 Ways OTAs Think Differently

OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship

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Why Chasing Occupancy Is Killing Your Hotel Profit

It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest

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Are Personalized Prices the Future for the Hotel Industry?

Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?

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The AI Advantage: Hoteliers ROI of an AI First Mindset

The bottom line is an AI mindset moves hospitality from reactive to proactive. From standardized to personalized. From efficient to exceptional

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All Talk or Reclaiming Control? EU’s Legal Battles Against Booking

With direct interventions coming from national regulators and pan-European legislation, Booking faces unprecedented scrutiny

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