Hotels

For many hotels, appearing in AI-generated recommendations still feels like a lottery, but AI tools reopen the door to giving hotels back their distinction

Many hotels invest in marketing but still struggle to grow direct bookings. The issue is rarely effort. It is usually strategy

While discovery has historically been about inspiration and branding, consideration is where OTAs, metasearch engines, and hotels compete aggressively

Hotels invest in SEO. Hotels invest in content. But rarely a strategy that connects the two in a way that actually drives bookings

This metasearch feature is different from TikTok’s Travel Ads product, which are traditional video or carousel ads with targeted audiences

The problem isn’t your copy or your offer. It’s that every guest got the same message, and none of them felt like it was meant for them

Positioning is not what you think of your hotel. It is the space you occupy in the market’s mind relative to your competitors

TikTok Ads have matured significantly. You’re no longer limited to awareness. You can now optimise for direct bookings

When agents rely on stale batch data, poorly structured APIs, or inconsistent schemas, the result isn’t just minor errors; they misinterpret and hallucinate

Unearned revenue is invisible. The hotel sees what it made and assumes that’s roughly what was available. More often than not, there was more on the table