Hotels

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again

Solo travelers reflect a desire for autonomy, connection and self-discovery. To meet their needs, hoteliers must understand what drives them

We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move

As AI becomes more integrated into the travel planning process, operators must rethink how they capture guest attention and secure bookings