Hotels

Bidding on Competitor Keywords: Is It Worth It?
Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

The Power of Hotel Business Intelligence and Why It Matters
With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

Tariff Turbulence: Navigating the Uncharted Waters of 2025
The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers
Hotel Video SEO Tips for Discoverability in the AI Search Age
AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement
Why Hotels Should Adopt a Multi-Channel Distribution Approach
The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy
5 Common Room Pricing Mistakes Independent Hotels Make
Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again
How Independent Hotels Can Cater to Solo Travelers
Solo travelers reflect a desire for autonomy, connection and self-discovery. To meet their needs, hoteliers must understand what drives them
How to Attract Travelers and Grow Direct Bookings
We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience
How to Outsmart Seasonality and Win the Off-Peak Game
Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move
AI Just Planned My Holiday. Is This The Future of Guest Bookings?
As AI becomes more integrated into the travel planning process, operators must rethink how they capture guest attention and secure bookings