Hotel Brand Level Marketing vs Local Hotel Marketing
You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training.…
4 Reasons Your Hotel Needs Accelerated Mobile Pages
If you ever wonder whether your hotel’s digital future is secure, just ask yourself one question: NB: This is an article from ARO Am I mobile-ready? All key digital trends…
A Simple Question Maybe, but What is a PMS?
A Hotel property management system (Hotel PMS) is a software that helps hotels efficiently organize, schedule and manage their daily operations. NB: This is an article from Hotelogix It enables…
Commercial Demand Aids Profit Growth for European Hotels
Demand from the commercial segment accounted for more than 40 percent of accommodated roomnights in November and helped fuel a 5.2-percent year-on-year increase in profit per room for hotels across…
Front Desk Staff Can Increase Direct Bookings & Cut Distribution Costs
Like all segments of the hotel industry, limited and select service hotels are seeing distribution costs eating away at top-line profits. NB: This is an article from Doug Kennedy, President…
Instagram a More Valuable Marketing Channel Than Facebook?
One of the most widely used social networks, Facebook, continues to lose popularity among American teenagers and young people. According to eMarketer, a company that specializes in marketing research, in…
8 Bad Marketing Habits Every Hotelier Must Quit in 2019
If you haven’t made a New Year resolution yet, start now by quitting one – or more – of these bad habits. NB: This is an article from Staah Good…
Profit Decline Continues in Middle East & North Africa Hotels
Profit levels at hotels in the Middle East & North Africa remained under pressure in November, as revenues were hit by declines in both price and volume in the normally…
10 Recommendations for DOSMs Seeking Better Results in 2019
We spend all our time helping hotels and resorts with their marketing and that includes working with some very talented and successful DOSMs. During the course of our collaboration, a…
5 Tips for Maximising Direct Bookings in 2019
Hosted by TripTease in February, the Direct Booking Summit is the first event of its kind devoted to helping hoteliers increase the number of direct bookings they receive. NB: This…