Hotels

person bidding at an auction reflecting the need to evaluate if bidding on competitor keywords is worth it

Bidding on Competitor Keywords: Is It Worth It?

Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return

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data sets and charts reflecting importance of hotel business intelligence

The Power of Hotel Business Intelligence and Why It Matters

With rising customer expectations, fierce competition, and shifting trends, GMs can’t just rely on gut instinct – hotel business intelligence is key now

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stormy weather reflecting uncharted waters hotels need to navigate in this period of tariff turbulence

Tariff Turbulence: Navigating the Uncharted Waters of 2025

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

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Hotel Video SEO Tips for Discoverability in the AI Search Age

AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement

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Why Hotels Should Adopt a Multi-Channel Distribution Approach

The old dichotomy of “direct vs OTA” is giving way to a more strategic and nuanced approach where both channels play a role in a distribution strategy

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5  Common Room Pricing Mistakes Independent Hotels Make

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again

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How Independent Hotels Can Cater to Solo Travelers

Solo travelers reflect a desire for autonomy, connection and self-discovery. To meet their needs, hoteliers must understand what drives them

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How to Attract Travelers and Grow Direct Bookings

We explore 3 ways to drive more direct bookings designed to help maximize visibility, optimize pricing and create a frictionless online booking experience

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How to Outsmart Seasonality and Win the Off-Peak Game

Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move

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AI Just Planned My Holiday. Is This The Future of Guest Bookings?

As AI becomes more integrated into the travel planning process, operators must rethink how they capture guest attention and secure bookings

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