Hotels

Does your website actually work for an AI visitor? Is it AI-friendly and accessible? Does the information that AI needs in order to recommend you exist ?

For those focused on increasing direct bookings, AEO is a critical extension of hospitality marketing, hotel metasearch and Google hotel ads performance

When every guest receives the same offers, hotels inevitably create a barrier between what they are trying to upsell and what guests actually value

We see the most successful direct booking strategies built around one core principle – guests book experiences first, and rooms second

The same AI shift that could make OTAs more powerful can also help hotels finally understand and reduce their true cost per acquisition (CPA)

The strategic horizon shows you which hotels’ demand years are shaping up soft and which are shaping up strong, side by side

Mobile only pricing on most OTAs applies specifically to app users, not to guests browsing the OTA’s website on a mobile browser

Revenue AI is one of the highest-stakes areas because errors translate directly into financial loss or reputational damage

If there is no budget to boost posts or run advertising campaigns, the assumption can be that social media has limited value

Instead of always starting with a search engine, users are now starting with video and imagery. They watch TikToks, they save Instagram Reels