Hotels

booking.com name in neon lights

The Reasons Why Customers Use Booking.com (And So Do I)

Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”

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different coloured pawn pieces reflect importance to hotels of guest segmentation to improve offers, revenue and satisfaction

Offer Segmentation: How to Increase Revenue and Guest Satisfaction

Offer segmentation is a critical strategy for hotels looking to increase revenue, improve guest satisfaction, and stay competitive in a crowded marketplace

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Slow Recovery of Chinese Tourism Industry Tells us a Lot

Covid naturally undermined tourism demand. The weak Chinese yuan against the dollar is also affecting purchasing power of Chinese outbound tourists

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Now is The Time For a Restart in Hotel Tech!

For hotels, there is a critical need to become more tech savvy if they are to make smart decisions and thrive in a difficult and turbulent environment

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Total Revenue Management for Future Focused Decision Makers

Getting a good overview of the on-the-books data, pick-up pace, and forecasts of all the revenue sources in a hotel operation offers numerous benefits

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Fair Prices: Solving Hotel Rate Disparity for Owners and Managers

The elusive spectre of hotel rate disparity has long haunted the industry, causing frustration and confusion for both customers and hoteliers alike

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Part 2: Digital Marketing Mega Trends Turning Business on Its Head

Marketing has a role to play in attracting and retaining lifetime advocates, but our job is not to spend an outsized amount of focus on top of the funnel

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Do You Need to Update Your Website?

If your website looks like it’s from the ’90s, potential guests will assume your hotel is stuck in the past. Let’s dive into why an updated website is vital

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Connect with Guests Efficiently Through Email Marketing Automation

Using automated email marketing campaigns, you can deliver personalized messages to guests, improve engagement, drive bookings, and increase guest loyalty

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The Data Driven Hotel Sales Team

Hotel data eliminates guesswork and drives intelligent decision-making. Leverage data with these simple steps to see the benefits below

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