3 Tips for Successful Native Ads
Ever been drawn in by engaging content or imagery on a site, which turns out to be an interesting form of advertising? This is the beauty of native advertising. NB:…
6 Ways Hotel Marketing Can Generate More Leads for the Sales Team
Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to…
Maximise Revenue: A Guide to an Optimal Group Quotation Process
Hotels may receive few to dozens of group requests daily from various partners, however with limited capacity and a need to optimize total revenue, hotels must carefully decide which groups…
How Google’s Hotel Search Site Could Undermine OTAs
Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features…
Improve Website Speed with Google’s Page Speed Insights Update
Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites.…
Integrate Your Email Marketing and SEO Efforts
When thinking about how to combine different strategies, marketers don’t really consider SEO and email marketing in the same sentence. Emails, after all, do not directly impact SEO ranking, right?…
Hotel Digital Marketing Flywheel: A New Way of Cyclical Thinking
The “Old” Sales Funnel NB: This is an article from Cogwheel Marketing In every sales and marketing class, since the beginning of time, they show you a diagram of a…
How to Win Bookings and Revenue with a GDS
If your hotel is struggling to attract enough attention from travellers, or you aren’t attracting the market that you want to, it’s worthwhile to gain assistance from a global distribution…
Online Hotel Distribution 2.0 Is Like Motorcycle Racing
Win Some Battles, Lose Some Others, Play to Win NB: this is an article from Silvia Cantarella of Revenue Acrobats I had the privilege and pleasure of attending and lecturing…
20 Must Know SEO Marketing Tips for Hotels
No matter where you’re located or who you’re trying to reach, a solid SEO strategy is a must for every hotel hoping to sell out rooms and venues. It might…