digital

Maximizing Hotel Revenue: How Software Solutions Drive RevPAR

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

Read more

Content Creation: Best Practices for Different Hotel Segments

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

Read more

person breaking down a wall reflecting how hotels are breaking down silos between sales revenue and marketing

Breaking Barriers: Hotels Are Reclaiming Power in Website Management

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

Read more

Capitalize On User-Generated Content and Influencer Marketing

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

Read more

What Should a Hotel Blog About?

As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts

Read more

Optimising Hotel PPC Campaigns for Seasonal Trends

Tailoring PPC campaigns based on seasonal demand fluctuations is instrumental in driving revenue growth and maintaining a competitive edge

Read more

10 Benefits of CPC Marketing for Hotels

Whether you’re employing search ads, display ads, metasearch ads, or something else, marketers can explore CPC marketing campaigns to maximize benefits

Read more

10 Hotel Marketing KPIs (and How to Use Them!)

Tracking hotel marketing KPIs is not just about numbers. These metrics act as navigational tools for improving guest experiences and boosting profitability

Read more

Google’s Hotel Page Makeover: DMA Compliance and Implications

Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels

Read more

7 Powerful (& Easy!) Marketing Ideas for Hotels

With these powerful marketing ideas, you’ll capture their attention and business, setting you apart as a leader in the hotel supply industry

Read more